Wireless and Mobile Growth

Many people searching for tech jobs wonder about the future of wireless and mobile growth and applications. The Strategy Analytics Wireless Network published a report tilted “US Wireless Market Outlook: 2009 Trends.” In this report, it’s predicted that despite an economic downturn, US cellular subscriber growth will continue to increase – which is good news for technology job seekers. In addition, US cellular service revenues will grow at a rate of approximately 3.9%.Since subscription rates are expected to remain intact, the report advises wireless and mobile companies to focus on making postpaid plans attractive to buyers, instead of pushing prepaid products – which yields better results. They also predict that wireless and mobile companies will position themselves for value, instead of undercutting the competition’s pricing.New Area of Growth for Wireless and MobileAccording to a report by iGR, children between the ages of 5 and 9 are the newest growth segment in the wireless and mobile market. The study claims that up to 70% of 12-14 year olds already have a cell phone, and the number of 5-9 year olds getting cell phones is growing, which provides growth opportunities for wireless and mobile companies. However, when creating products for this segment, keep in mind that parents are still making the purchase decision – so, you have two customers.Cloud Computing ApplicationsWith on the go professionals using mobile applications at an increasing rate, many new applications are using “cloud computing,” to store data on the web. This allows professionals the ability to connect with employees and co-workers on the go.Boost in Virtual Goods ConsumptionWith the rapid development of wireless and mobile applications, the virtual goods consumption is estimated to reach $6 billion by 2010. Mobile phone applications are expected to drive this, in combination with easy access to online payment methods, like PayPal. This translates to the purchase of more songs, applications, games and online shopping. In addition, better mobile browsers provide consumers an enhanced web experience.Mobile Search Engine OptimizationA final trend for mobile communications is search engine optimization (SEO) and mobile content. Since more people are accessing the web through mobile phones, search engine optimization is more important than ever. Consumers will be searching at a faster pace on their phones, and optimizing your Website will make it more accessible to end users.